Creating Professional Logos

3 Indicators to Ensure Your Design Shines Beyond Amateur Status”

Logo for Fashion Brand

Being an amateur designer is part of the journey we all go through. There’s nothing wrong being a newbie but it doesn’t have to show on your logo design. 

 

Whatever your [creative process] is in creating your client’s logo, ensure the end product has these 3 reliable indicators that the logo is at least of reasonable quality. 

 

1. Responsiveness.

 

Logo responsiveness refers to the design’s capacity to be interpreted in various adaptations while retaining its visual integrity, ensuring it remains well-suited for different spaces and layouts where the logo will be utilized. 

Logos of big brands like coke showing its responsiveness across different uses

Your design must be recognizable whether it is used for profile picture or favicon (the icon that appears on web browser’s address bar) 

Portrait or landscape orientation. Vertical or horizontal banner. Despite adaptations, a responsive logo should retain enough visual consistency and brand recognition to be immediately identifiable as representing the brand.

2. Versatility 

 

Black-and-white variation. 

I always start a design in black and white. For me, if it doesn’t work in black and white, it doesn’t work at all. In certain situations, color printing may not be available or may be too expensive. Having a black-and-white version ensures that your logo can be reproduced even in situations with limited printing options.

 

During the design process or when testing logo variations, having a black-and-white version can help focus on the logo’s core elements, making it easier to evaluate its design and readability.

 

Avoid gradients.

Having color gradients in your design might mean inconsistencies as it is challenging to reproduce in different printing techniques, materials, and applications. There is also the issue of accessibility, potentially making the logo less inclusive.

 

If a gradient is a key part of the brand, use it purposefully. The key is to strike a balance between creativity and practicality, ensuring that your logo remains effective, timeless, and adaptable across various applications and platforms.

 

Three is a crowd

To balance visual appeal and manageability, consider 2-3 color palettes only. A primary and an accent, or primary, secondary, and an accent. This circles us back to print costs but is also a key element in achieving a timeless design. Like I always say, less is more.

 

3. Scalability

Make sure the design is recognizable on a matchbox and on a billboard. On print or digital, it should not lose its clarity and legibility. Understand how to make pixel-perfect variations of your designs. For print its usually SVG, PDF. For digital, JPEG or PNG.

 

Responsiveness. Versatility. Scalability. Remember these as the bare minimum. Never pitch that concept without these 3 present in your design.

 

Now if your logo doesn’t have these… it’s a good sign it’s time for a rebrand.

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Design Rebel Studio by Rio Perez

I’m Rio, a web and brand designer, and copywriter. 

This place is where I share templates, themes, and tools in the overall creative processes I honed through the years. Designed and worded in a way that will make you win, and retain clients!  

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